Analysis of a Video Killing us Softly - 2029 Words

Advertisements surround us on a daily basis. Constantly bombarding our conscious and subconscious minds with consumer items and suggestive material. But how much of that impacts the mind of young adults? More specifically, how does the constant incursion of beauty advertisements impact young women? Media, any form of mass communication- is one of the biggest factors in this widespread problem. Through the use of the media, ideas, images, expectations of perfection broadcasts throughout the country and on most occasions throughout the world. The portrayal of beauty in the media has contributed to a variety of psychological problems such as: misinterpretation of beauty, early exploration of sexuality and lowered sense of self worth which later leads to eating disorders. In week ten of our class discussions we were asked to watch a video titled â€Å"Killing us Softly† in which Kilbourne discusses how advertisements are programmed into our subconscious minds after being co ntinuously displayed. The movie notes that only a small percentage of an advertisement message is taken in by your conscious mind, the rest will be reworked deep into your subconsciousness (Jhally, 2010). Sadly, a lot of these advertisements carry negative messages that impact the way women view their natural beauty thus lowering their self esteem and resorting to alternative means of getting the â€Å"ideal body†. Presently, technology is growing at an alarming exponential rate. With new technology comesShow MoreRelatedAnalysis Of Jean Kilbourne s Video, Killing Us Softly 41485 Words   |  6 PagesIn Jean Kilbourne’s video, Killing Us Softly 4, Jean expresses how advertisements have been portraying women as a sex symbol or even as just a typical housewife. She talks about how the advertisements have sold various products by not necessarily selling the product itself, but by using women or men to sell the product for them. Ad agencies have used sex and body image to create a type of selling factor for their product. These selling strategies have shaped the way society views women and how womenRead MoreDiscrimination Of The American Woman1043 Words   |  5 Pagesof research has been conducted to approach the constructed gender in television advertisements in Europe, America and India. One of the pioneering activist and cultural theorist who wrote books, films about this topic, as an instance the film Killing Us Softly, and was invited as a speaker in Tedx (an organization that invite influential and successful speaker to give a talk/lecture on their effective ideas) to talk about the constructed identity of the American woman in advertisements is Jean KilbourneRead MoreDeadly Persuasion2809 Words   |  12 PagesKilbourne also has a series of films and videos. Her first film, Killing Us Softly: Advertisings Image of Women and the remakes Still Killing Us Softly and Killing Us Softly 3 are amongst some of the most popular educational films of all times. Some of her other videos include: Spin the Bottle: Sex, Lies and Alcohol, Slim Hopes: Advertising and the Obsession with Thinness and Pack of Lies: The Advertising of Tobacco. She has also been the host of several videos and has also lectured to over 1,000 collegesRead MoreEssay on Eating Disorders and the Media6828 Words   |  28 Pagesreducing risk factors of eating disorders can be found in media literacy programs. Using this research as a basis, I held a focus group with six high school girls who watched the critically-acclaimed documentary by Jean Kilbourne entitled Still Killing Us Softly. After watching the documentary, this group of girls came to understand the harmful effects of media exposure on adolescents. This is a tremendous step in overcoming the development of eating disorders. Teaching adolescents about messages inRead MoreA Brief History And Analysis Of Portrayal Of Women Essay1422 Words   |  6 PagesMcNamara 6 Alyssa McNamara Dr. Michael I. Niman SPC 333 5 December 2016 A Brief History and Analysis of the Portrayal of Women in Magazines Throughout history women have been depicted and treated as an inferior to the male all aspects of life. It is without debate, that to this day, like many other countries, the United States of America is a patriarchal society, valuing men over women and using various tactics to oppress women by constructing gender roles. These gender roles are thrust uponRead MoreResearch Analysis : Primary Sources Essay1701 Words   |  7 PagesResearch Analysis Worksheet This worksheet is for analyzing primary sources, which for the purpose of this project are popular culture media: texts created for a mass audience with some commercial component, either through sales, subscription, or advertising revenue: advertisements, videos, television shows, news articles or programs, popular music, etc. Choose three different popular culture artifacts (primary sources) that reflect the identity you’ve chosen for your essay. For instance, if I wereRead MoreHow Women Are Portrayed in Media6769 Words   |  28 Pagesmedia tend to undervalue women as a whole, and diminish them to sexual objects and passive human beings. According to research done by Children Now, a national organization trying to make children a public priority, 38% of female characters found in video games are wearing revealing clothing, 23% are showing cleavage. Magazine ads show a dismembered female body, with parts, instead of the whole, a practice that according to media activist, Jean Kilbourne, turns women into objects. Disney movies, fromRead MoreEssay Writing9260 Words   |  38 Pagesopinion plays a significant role in the process. However, a certain objective standard needs to be maintained and, as in a persuasive essay, your assertions need to be proved. The formality of the review will be determined by how much of the essay is analysis, how much is summary, and how much is your reaction to the work you are reviewing. A more formal review will not only discuss the work on its own merits but also place it in context. Newspapers and popular magazines tend to review in terms of finance:Read MoreLogical Reasoning189930 Words   |  760 Pages.......................................................................................... 220 CHAPTER 7 Defending Against Deception ............................................................................. 226 Deception Is All Around Us ............................................................................................................. 227 Exaggeration and Lying ..............................................................................................................Read MoreMarketing Mistakes and Successes175322 Words   |  702 Pagesfollowing classification of cases by subject matter to be helpful. I thank those of you who made this and other suggestions. Classification of Cases by Major Marketing Topics Topics Most Relevant Cases Marketing Research and Consumer Analysis Coca-Cola, Disney, McDonald’s, Google, Starbucks Product Starbucks, Nike, Coke/Pepsi, McDonald’s, Maytag, Dell, Hewlett-Packard, Newell Rubbermaid, DaimlerChrysler, Kmart/Sears, Harley-Davidson, Boeing/Airbus, Merck, Boston Beer, Firestone/Ford